Instant Impact launch

All quiet for a while then 2 posts in one day!

Last week we launched a new product called Instant Impact which I must shout about...

As featured on the cover of our catalogue this is a vibrant, funky range with a modern high loop texture, perfect for creating a statement on the floor. There are various combinations with 2 or 3 or more colours which look really great.

Some of the magazines and design websites have picked this up in Holland and Germany so hopefully the English ones will follow too!

FLOR by heuga Academy

Last week we ran the first of many FLOR by heuga Academy sessions. This is our new training programme for our retail partners so that we can share our knowledge with them and improve the service that our customers receive in stores. The 2 day course included company information and workshops using our products as well as true demonstrations of sustainability in action and some general training in interior design.

The course went really well and there are similar courses being run for our Dutch and German retailers as well as many more for our UK partners going forwards.

New Homepage www.florbyheuga.com

We launched a new homepage yesterday and now that it has been live for 24 hours without any known errors, I'm happy to shout about it! With a much cleaner appearance, clearer links and photos of great floor designs, this is a major improvement! See for yourself... http://www.florbyheuga.com/

New FLOR by heuga catalogue!

New year, new start and a stunning new catalogue from FLOR by heuga!
We have created a very stylish new catalogue for 2009 featuring a clear display of all our ranges grouped by colour helping people shop for flooring. Also we have improved the images of the carpet tiles to give a much clearer idea of colour and texture.

Featured on the cover and inside is our new range InstantImpact which is really funky - a dense shag pile carpet range which is vibrant and in line with this year's bright colour trend forecasts. The colours were selected for compatibility so there is plenty of opportunity to combine colours and create a unique design as subtle or as wacky as you like! InstantImpact will be available from the beginning of March.

Click on the link FLOR by heuga catalogue to view the catalogue online or click on the moving demo - top right of this page OR you can always order one from the catalogue order page on florbyheuga.com if you want to flick through the pages of the printed version.

House Beautiful Award for FLOR by heuga

The FLOR by heuga team were delighted to win a prestigious award last week at the House Beautiful Awards ceremony held at Madame Tussauds, London.

Our climate neutral wool product CountryClassic
won silver award in Best Flooring category. The judging panel was made up of a number of high profile interior design experts, namely: Jeff Banks, Celia Birtwell, Simon Boyle, Sebastian Conran, Sophie Conran, David Domoney, Terri Dwyer, Laurence Llewelyn-Bowen, Oliver Heath, Jane Packer, Melissa Porter and Tommy Walsh.

CountryClassic is a great flooring product available in 5 neutral colours each featuring a stylish flecked appearance. The light Vanilla colour is the perfect option for someone that wants a light coloured carpet without the fear of destruction as the tiles can be lifted to wash or swapped with less conspicuous tiles when inevitable spills occur!

The texture is made from 100% wool so it is soft and luxurious and the product is climate neutral in line with our company's sustainability mission. See http://www.heuga.com/webapp/wcs/stores/servlet/StoreCatalogDisplay?storeId=20001&catalogId=30001&langId=-1 for more details.

Stylish Pebbles Theme Bedroom

Here's a great way to use our 3D Pebbles carpet tiles as an accent within a floor design.

Under and around the bed we installed our soft luxurious shagpile carpet LazyLounge in colour Cloud as a real treat for feet on a cold morning. The main grey area is our Puzzle Pieces range in colour Smoke. The Pebbles tiles were placed at random positions within the floor and throughout the en-suite. This scheme proves that you can combine stylish design with cosy warmth which can be a tricky balance, but so important for liveable bedroom schemes.

Installing carpet tiles design

It's that time of year again when I'm all consumed with next year's catalogue. The layout is looking great and we have stepped it up a bit to make it a little more stylish. Obviously a key part of the catalogue is the images and we had a photo shoot a couple of months back to get some new shots all showing great combinations of colours and textures.

I have some step by step pictures below of one of the more complicated floor designs. Mike Reynolds (creative director) designed the floor, inspired by vibrant colourful flames and the warmth and welcoming ambiance that a fire adds to a home.

Eddie Kempster and his team of fitters were on board to install the design.
Initially they installed the Country Classic colour Pecan as the background floor . Then they cut and laid the coloured tiles of Tender Touch on top. We photographed the layout and then they cut and lay it into the background floor using the photo for reference. This was certainly a job for professional fitters!

The all important final touches were added by Avril O'Donnell (stylist).

Once all was ready including lighting and a roaring fire, two brothers were brought in to play Monopoly in the background and finally photographer Nick Yarsley took the shot.

The final shot is a stunning demonstration of what you can achieve with FLOR by heuga carpet tiles - a completely unique floor design!

The result is both cosy and warming and funky and modern – the flame device looks like a free form rug - a unique new way of having the design impact of a rug that is created specifically for the room.